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广告策略产品-北京/杭州
Department:
Product Management
Location:
China,China
Department:
Product Management
Location:
China,China
Job Description
1、负责Lazada站内效果广告的产品工作,对效果广告的收入和变现效率负责;
2、优化出价和预算使用策略,对关键指标负责(包括但不限于:预算使用率、广告冷启成功率、TROI目标达成率、留存率等指标);
3、规划效果广告产品的roadmap,识别项目的核心问题并协调各方予以解决;
4、协调算法、引擎、工程等技术团队以及其他协同方资源确保各产品项目落地并拿到结果;
5、关注市场动态,了解行业供给和客户需求,了解最新的效果广告的演进方向,结合业务现状提出创新的产品解法。
Job Requirements
1、3年及以上互联网竞价效果广告策略产品工作经验,了解广告系统专业知识。
2、对数据敏感,具备高阶数据分析能力,能够用数据驱动产品规划与设计。
3、具有较强的学习能力及洞察能力,具备优秀的逻辑思考能力和业务理解能力,具备高度的责任心和较强的自我驱动力、抗压能力。
4、丰富的跨团队协调、合作经验,善于协调和调度资源推动业务发展。
5、有较好的抽象能力、简化能力,并且针对自己的想法具备较好的推进能力。
6、英语较好,可择优录用
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