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快消品行业运营(天猫项目)-广州
Department:
Commercial
Location:
China
Department:
Commercial
Location:
China
Job Description
1.分析行业趋势、竞品动向、市场需求及消费者偏好,结合垂类行业经验和相关数据指标,盘点高潜商家和商品;
2.建立商品全生命周期管理体系,针对不同阶段(新品期、成长期、成熟期、衰退期)制定差异化商品运营策略,定期复盘商品动销率等核心指标,及时制定对应策略调整;
3.制定灵活调价策略,严格把控全盘货品综合毛利率,确保达成公司制定的毛利率目标;
4.对业务数据进行有效监控与测算,定期进行复盘分析;
5.针对优秀商家进行独立商家运营,从货盘、商家推广、平台玩法等多维度孵化商家。
Job Requirements
1.5年或以上行业工作经验。有过知名电商、互联网公司工作经验优先,有过淘天行业运营经验、跨境全托管业务相关经验优先;
2.熟悉东南亚市场快消品(美妆、个护、家清、母婴、玩具、健康、宠物、食品) 行业经验优先,需熟练盘商、盘品;
3.有较好的数据分析和沟通能力,熟练使用Excel等工具,有SQL能力优先;同时具备良好的系统及逻辑思维能力,理解事物的复杂性并能从全局角度考虑问题。逻辑清晰,沟通能力强,有用户思维;
4.了解品牌/商品运营方法论,了解其增长策略。执行力强,能协助完成方案策划和落地执行;具备基础的项目管理能力,抗压性强;
5.诚信正直、积极主动、认真细心、能够接受新事物;拥有较强的学习能力、具有较强执行力、原则性及推动力
6.大学本科学历及以上;英语听说读写能力优秀者优先
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