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AI内容营销经理-北京
Department:
Marketing & Communications
Location:
China
Department:
Marketing & Communications
Location:
China
Job Description
1. AI 内容生产与 Agent 搭建(核心职能)
-利用 LLM(如 ChatGPT, Claude)及多模态工具,高效创作高转化的广告文案及视频脚本,覆盖 Google、Meta、TikTok 等渠道。
-设计并搭建自动化内容生产 AI Agent,优化提示词工程(Prompt Engineering),建立品牌专属知识库,目标提升内容产出效率 50%以上。
-持续追踪新兴AI工具与技术趋势,并将其整合至现有工作流,优化制作链路。
2. 数字媒体策略与效果优化
-基于各付费渠道(Google/Meta/TikTok)算法特性制定差异化内容策略,确保 AI生成内容符合平台调性。
-主导 A/B 测试与实验机制,通过数据分析挖掘用户洞察,迭代创意素材,提升CTR等核心指标。
-建立并维护标准化提示词库(Prompt Library)及品牌风格指南,确保输出内容的一致性与高质量。
3. 项目统筹与跨部门协作
-端到端管理营销项目,协调内部技术、品牌及招商团队,确保营销活动按时、高质量交付。
-协助对接外部 KOL/KOC,利用 AI 辅助进行筛选、沟通管理及内容共创。
Job Requirements
1. 学历背景:本科及以上学历,市场营销、传播学、计算机或相关专业优先。
2. 工作经验:拥有2-3年数字营销/内容营销经验,其中至少1年深度使用AI工具辅助工作的实战经验。
3. 核心技术能力:
-具备AI Agent搭建/配置经验。
-精通主流大模型及AI绘图/视频工具,能独立构建高效的AI内容工作流。
4. 语言能力:具备良好的英语读写沟通能力,能够胜任跨国团队协作及全英文工作环境。
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