1、Responsible for developing and implementing growth strategies for Chinese brands in the fashion category on the Lazada platform, enhancing brand influence and market share.
2、Establish and maintain strong relationships with brand partners, understanding their business needs and providing tailored market solutions.
3、Analyze market trends and competitor activities, formulate effective marketing campaigns to boost user purchase conversion rates.
4、Coordinate internal resources to ensure smooth execution of brand projects, achieving sales and profit targets.
5、Monitor business performance, regularly providing market insights reports to support brand decision-making with data.

1、Bachelor's degree or above in Marketing, Business, or related fields.
2、More than 5 years of relevant work experience, with a preference for experience in e-commerce platforms or brand management.
3、Familiarity with Lazada's operating rules and strong capabilities in market analysis and brand management.
4、Excellent communication and negotiation skills, capable of establishing effective partnerships with multiple stakeholders.
5、Project management skills to drive inter-departmental collaboration and ensure projects are completed on time and efficiently.