Job Overview

We are looking for an experienced Regional Category Manager ( Fashion) to focus on consumer insights, market analysis, fashion trends, and category strategy development across six Southeast Asian markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam). This role is responsible for leveraging data analytics to understand consumer needs, industry trends, and competitive landscapes, formulating category growth strategies, optimizing Lazada’s product assortment, and identifying new business opportunities

Key Responsibilities：
(1) Consumer Insights & Market Analysis
• Study consumer behavior across different Southeast Asian markets and build accurate user personas.
• Analyze market competition and define the industry landscape in different countries.
• Leverage internal platform data to identify key consumer trends and refine category strategies.
(2) Fashion Trends & Assortment Analysis
• Monitor global and Southeast Asian fashion trends and analyze their impact on local markets.
• Analyze Lazada’s existing product assortment to ensure alignment with consumer demand.
• Use data analytics to identify market gaps and introduce trending new products and categories.
(3) Opportunity Identification & Strategy Development
• Develop category growth strategies and identify breakthrough opportunities through data analysis and market research.
• Break down category growth targets and coordinate with relevant teams for execution.
• Refine product selection strategies to enhance the competitiveness and conversion rate of core products.
(4) Data-driven Decision Making & Optimization
• Analyze user, industry, and market data to develop targeted strategic adjustments.
• Establish standardized data analytics frameworks to improve category operations.
(5) Brand Partnerships & Cross-functional Collaboration
• Develop category brand strategies and collaborate with local teams to facilitate brand and seller acquisitions.
• Leverage data insights and market analysis to guide local teams in optimizing brand portfolios.
• Work closely with marketing, data analytics, and logistics teams to implement category growth strategies.

• 5+ years of experience in fashion, e-commerce, or retail industries, with a strong understanding of the Southeast Asian market.
• Familiar with consumer behavior research, market analysis, and competitive intelligence methodologies.
• Strong execution skills to implement category strategies and drive cross-functional collaboration.
• Strong interpersonal skills to coordinate with marketing, operations, and data teams to ensure strategy execution.
• Ability to thrive in a fast-paced environment and handle high-pressure situations.
• Clear logical thinking to deconstruct problems and develop systematic solutions.
• Strong fashion aesthetics and trend sensitivity to accurately identify market trends and align them with consumer demand.
• Project management and data-driven mindset to effectively manage multiple category initiatives and optimize strategies based on data analysis.