1. Owning, creating and maintaining campaigns and customers engagement activities across all channels: Mobile app, desktop & mobile site platform
2. Project manage big campaigns and own all the merchandising initiative at scale across the platform including building a robust breaking deals platform, monitoring & strategizing onsite user experience from visual to page-to-conversion metrics and react accordingly
3. Work closely with Marketing, Guided Shopping & Marketing solution to plan, develop, and execute marketing plan & proposal across online and offline channels.
4. Manage campaigns operations and work closely with Sales, Marketing & Engagement team to ensure successful sales delivery and uplift
5. Define the best practices in setting up campaigns and ensure governance to achieve different campaigns’ goals from sales growth to efficiencies metrics, and continuously improve
6. Continuously monitor competition’s daily activities or long-run trend and create initiatives to launch and introduce new and attractive promotions and mechanisms
7. Understand the local market’s main priority and be the bridge between business, product & regional needs to identify and proactively communicate local business needs
1. 5+ years of marketing/product management experience, handling marketing, promotions or loyalty programs for a consumer facing, ideally e-commerce or retail business of significant scale
2. An experienced planner project manager, with strong cross-team coordination skills. Must be comfortable operating at different levels in the organization
3. Strong data-driven decision-making skills, with demonstrated ability to dive deep into customer data and translate insights into opportunities
4. Strong written and verbal communication skills, ability to articulate and execute ideas
5. Strong organizational skills; able to manage multiple projects simultaneously and strong attention to detail.
6. Ability to work successfully in an ever-changing environment with competing priorities
7. Fluent communication in both English (Mandarin is a plus)