Seller Acquisition Manager-FMCG/Groceries
Department: Commercial
Location: Vietnam
Job Description
Seller Acquisition Management (Senior Associate/ Manager) is responsible for the acquisition growth of new brands and sellers in alignment with category management growth. The key responsibilities are to:
• Hunt and acquire potential brands/ sellers inclusive of top brands/ sellers that contribute to category growth rate.
• Incubate top brands and sellers
• Work and align with Category Director to plan category development in terms of new sellers/ brands growth and development, brand/ seller incubation plan and implementation.
• Develop brand/ seller base and seller selling/ assortment, including supporting brands/ sellers to establish e-commerce shops on Lazada; and verifying brands/ sellers’ identity.
• Leverage online and offline channels to drive interest of SMEs to sell on Lazada including:
• Driving inflow through offline events and partnerships
• Cooperate with Sellers Operations and Engagement Team to organize offline events to increase awareness and knowledge about selling on Lazada
• Increase presence in markets and fairs
• Work with local institutions whether public or private to leverage on their ability to reach SMEs.
• Acquire brands/ sellers selling in different platforms
• Identify sellers selling in competing platforms
• Contact these sellers and scrape their shops if they agree to.
• Ensure a smooth and easy brand/ seller sign-up through efficient processes and technology.
Job Requirements
• Qualifications in Business Administration, Economics or Relation Management.
• 4+ years of proven business development experience, ideally from a related industry sector environment or relevant industry including Electronics, FMCG (Health & Beauty, Mother & Baby, Groceries), Fashion, General Merchandise.
• Strong ecommerce platform acumen
• Strong relationship building and management.
• Excellent organizational and prioritization skills, good planning skill.
• High levels of creativity and details orientation
• Strong verbal and written communication skills in both English and Vietnamese
• Ability to adapt quickly and work under a fast-space environment
• Good levels of numeracy and data-driven
• Experience of Microsoft Word, Excel and PowerPoint
• Strong organizational skills; able to manage multiple projects simultaneously and strong attention to detail.
• Demonstrated ability and willingness to roll up sleeves and execute to get the job done
• Ability to work successfully in an ever-changing environment.
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