VP, Content Marketing -Singapore
Marketing & Communications
Department: Marketing & Communications
Location: Singapore
Job Description
Introduction to Content Marketing Team:
This newly formed Content Marketing team sits under the Regional User Growth team and will work collaboratively with both the Regional User Operations and Online Marketing teams to develop and curate all paid channel marketing creatives , plan and execute content and communication strategies targeted at onsite user lifecycle journeys, user engagement mechanisms, while displaying a deep understanding of APAC country consumer mindset.

Reporting to the Head of Content Marketing, your key responsibilities include but not limited to:
Key Tasks and Responsibilities:
 Paid Creatives & Messaging Planning and Production:
o Manage and improve all qualitative aspects of paid channel ads: ad content / creative template design / messaging;
o Integrate different paid channels / ad formats with overall country branding communication roadmap and user lifecycle journeys to build best practices for every single creative element
o Develop and safeguard content production SOP from template design to channel output

 Content Marketing for User Operation Mechanics:
o Design onsite and offsite content strategies for user growth products and promotion mechanism to create user awareness and drive adoption
o Create engaging creatives that can be repurposed for local markets

 Communication Strategy:
o Design communication strategy for growth products to maximise the impact of onsite promotion mechanism across paid channels
o Strong pulse on APAC marketing trends, media channel browsing behaviour and user demographics to design the most effective ways of story telling style / format / design

 Innovation and Growth:
o Bring paid channels to its full potential by testing the latest products and features
o Always challenge the status quo and suggest ideas for A/B & multivariate testing. Work closely with channel specialist to plan test, track test results and build up learning library
Job Requirements
 7+ years in user experience or relevant content marketing positions. Ecommerce industry is a plus
 Have a good understanding of social media marketing, mobile app marketing landscape & online shopper journey
 Have a passion for good design and copywriting, and an eye to distinguish a good ad content/creative vs a bad one, and always think from a user perspective to challenge the status quo
 Highly comfortable with numbers & excellent analytical skills
 Proficient in using Photoshop and sketch
 Experience in working with video production, running blogs is a plus
 Highly self-motivated, proactive, can-do attitude.
 Ability to effectively communicate with cross functional teams.
 Ability to work under pressure in a fast-paced, rapidly changing environment
 Fluent in English is preferred, Bahasa Language is a plus
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