Branding Strategist (Manager and Senior Manager)-Indonesia
Marketing & Communications
Department: Marketing & Communications
Location: Indonesia
Job Description

• Working closely with the Indonesia and regional brand and marketing management team to assist concept development and drive effective branding strategy for business growth
• Developing effective and impactful campaigns that relevant to target audience, ensuring the activities are in line with Lazada’s strategic business direction
• Managing marketing campaign planning and execution by working closely with the commercial team, functional team, regional team, media, and creative agencies.
• Assuring marketing and branding initiatives are performed with the required quality, within agreed cost & timescales.
• Monitoring the campaign and acting fast to ensure the campaign target is achieved
• Managing post-campaign reports and brand analytics with actionable recommendations in line with Lazada’s business objectives
• Analyzing market research data to understand current branding challenges and potential opportunities in the market
• Project management which includes project status reporting, tracking and follow up to ensure projects are produced on time and within budget
• Partner cross-functionally on planning and executing marketing communications and event initiatives to support Lazada’s communications strategies
Job Requirements
• Bachelor’s Degree in Advertising/Media/Marketing/Communications or equivalent.
• Minimum 10 years working experience in Branding/ Communications field; experience in e-commerce/technology company and advertising agency is a plus point.
• Have good analytic skill of consumers insight, current market data, and trends.
• Experience in managing offline and online marketing activities
• Mature, meticulous with strong oral as well as written communication and interpersonal skills to work with the regional team, commercial team, creative agency, media agency, and other partners.
• Excellent command of English and Bahasa, both written and spoken. Ability to read and write in Mandarin is an added advantage;
• Strong ability to work efficiently and effectively, to multi-task, and to handle last-minute changes in a fast-paced environment
• Agile and ability to succeed in a fast-paced, innovative, and rapidly evolving industry and organization
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