Snr Manager/ VP, Brand Management (Fashion)-Regional
Department: Commercial
Location: Singapore
Job Description
• Partnering & engaging with key regional brands to develop strong relationships & identifying business opportunities
• Lead business development efforts to support and drive the growth of the Cluster on the Lazada platform
• Identifying growth opportunities based on customer insights
• Assortment focus with regularly reviewing and guiding local teams to build strong assortment based on identifying gaps & newness growth
• Clear implementation of Goals with defining KPI’s, and targets for brands along with team
• Driving implementation of marketing and merchandising
• Focus on Customer experience to enhance customer journey and work on projects closely with platform & operations team
• Focus and drive on boarding regional brands through key strategic insights based on business needs
• Drive Campaigns (Mega, Category and daily) with clear goals and guidance to local team
• Focus on tools and products that can help business and work closely with cross functional teams to enhance tools for LazMall brands
• Leading and developing brand management capability in both regional and country teams
• Have an understanding in category management- drive progress going down to sub categories and in-depth analysis in detail to make good recommendations; focus on price band analysis and assortment weightage to help guide countries on rectifying ASP and Assortment health.
Job Requirements
• Be an industry expert with at least 5-7 years of progressive work experience in buying and or Ecommerce, ideally in Men’s and Women’s fashion in apparel and shoes
• Have good understanding of brand operations as well as category operations and how each part of ecosystem work both separately and collectively
• Possess strong business acumen with sound knowledge of monetization in this business model
• Comes with good understanding of past, current, and potential trends in the industry
• Have insights and with ability to define and execute the strategy for brands
• Have deep understanding of enabling brands
• Have a flexible, adaptive and versatile personality
• Proven ability in building relationships in complex matrix environment
• Strong data analysis skills with ability to be hands-on and able to drive insights to optimize the performance of the brand.
• Bachelor. Good English and able to communicate and interact well with different nationalities.
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