Senior Associate, CRM Operations & Business-Thailand
Department:
Marketing & Communications
Location:
Thailand
Department: Marketing & Communications
Location: Thailand
Job Description
Reporting to the Head of CRM, your key responsibilities include:
• In charge of the CRM strategy and operations - App notification pushes, EDM
• Communicate actively with all stakeholders (Lazada Merchandising Team, Lazada Graphics team, Lazada Category team, Partnerships Team, etc.) to make sure the plans are in line with expectations and capacity
• Strategize and manage the creative strategy of CRM channels running A/B testing including captions, template variations
• Responsible on all CRM campaign setting & execution in timely manner
• Run competitive benchmark and suggest improvements
• Analyze and synthesize the channels performance to the relevant stakeholders. Suggest revised campaign settings, targeting, content or strategy to boost CRM performance
Job Requirements
In order to succeed in the role, you should ideally have:
• 3-4 years’ experience in creating experiences, design, and communications
• Analytical and proven track record in using data to measure performance and make decisions, with strong proficiency in Excel
• Highly self-motivated, proactive, can-do attitude
• Ability to effectively communicate with cross functional teams
• Ability to work under pressure in a fast-paced, rapidly changing environment
• E-commerce, advertising, marketing, or public relations experience is preferred
• Strong appetite for tech projects and basic understanding of code logic
• Fluent in English and Thai
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