Multimedia Associate for YouTube-BGC
Marketing & Communications
Department: Marketing & Communications
Location: Philippines
Job Description
The role
The role is responsible for leading the development of YouTube and video content to drive engagement for the Philippines’ #1 e-commerce lifestyle destination

This role will be reporting to the Social Content Strategy Manager

Key tasks and responsibilities
• Drive a cohesive strategy to continuously build on Lazada’s leadership in social media, with a focus on content strategy for the Lazada YouTube channel
• Develop and implement a follower and engagement growth plan plus competitive monitoring for Lazada’s YouTube channel
• Together with partner agencies, produce creative YouTube videos that meet brand goals and objectives.
• Handle the end-to-end video production process—from ideation, script writing, shoot coordination, post production, and post-campaign performance
• Track and monitor content performance; establishing benchmarks and repeatable models for success
• Coordinate with both internal and external teams, ensuring that all output are delivered within deadlines and budgets; developing production workflow that will increase efficiencies within the collaborating cross-functional teams
Job Requirements
Qualifications & Skills
• Bachelor’s degree in Multimedia Arts, Film, Fine Arts, Communication, Advertising, or a related field
• 5-7 years of relevant work experience, with a proven track record in video / television / film production
• Experience and exposure in all aspects of video production including production, shoot and story planning, script writing, directing, and editing
• Attuned to what’s current and trending on social media and video content, and able to translate these to YouTube videos for the brand
• Able to mine target audience insights and preferences and turn these into relevant video content
• Excellent oral and written communication skills
• Keen attention to detail and strict adherence to deadlines
• Able to identify priorities and work in a fast-paced, ever-evolving environment
• Experience in working with regional, cross-functional teams a plus
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