Seller Segmentation Associate-BGC
Department:
Commercial
Location:
Philippines
Department: Commercial
Location: Philippines
Job Description
The role will drive the Seller Segmentation workstream responsible for the understanding, profiling, enablement, and growth of all the different kinds of sellers in Lazada.

Reporting
The Seller Segmentation Associate will report to the Sales and Planning lead under the Business Analytics team.

Key tasks and responsibilities

• Segment Analytics
o Profile, understand and deep-dive into the seller population in order to produce relevant reports, analyses, and recommendations to drive growth and performance of sellers
o Give visibility, generate insights, and deliver recommendations to drive seller performance
o Design and maintain reports integral for daily business operations
o Conduct competitive analyses and benchmarks

• Segment Management
o Design, develop and execute processes and strategies for the different seller segments in the Platform
o Strategize traffic, tools, engagement, assortment, and operations to drive sellers’ growth and their respective segments

• Long Tail Management
o Oversee management of non-key accounts collaborating with cross-functional teams and business partners
o Strategize avenues for accelerated growth and consistently exceptional seller experience
o Design training and reward plans for account managers and sellers alike to strengthen their capabilities and commitment
Job Requirements
• 4-year degree in Marketing, Business, Economics, or a related field of study
• Experience in project management, product management, consulting, or other related fields
• Creative, analytical, and proactive
• Have high attention to detail and critical of processes
• Eager to work in a fast-paced environment
• Experienced in working with multiple stakeholders
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