As a Performance Marketing Associate/Sr Associate, you are responsible for the creation, design, execution and optimization of paid performance marketing campaigns. Reporting to the Head of Performance Marketing, you have proven experience with business intelligence tools, and have strong analytical and practical background across different PPC channels with a focus on Google Ads, Facebook and programmatic advertising.
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Develop and implement link building strategy
Collaborate with different teams to ensure SEO best practices are properly implemented on newly developed code, content programming and creation
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with A/B and multivariate experiments
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
BS/MS degree in a quantitative, test-driven field