• Responsible to design and drive the PR strategy of Lazada.
• Managing and co-ordinate with PR Agency for press release, press release distribution, press conference, media event, management interview, coverage report, post report and other activities that related
• Work closely with various business team leaders to develop cohesive integrated communications strategy that promotes and protects the brand and enhances its visibility. This includes developing high-
impact activations and narratives that reflect Lazada’s key group KPIs.
• Possess excellent relationship with key business, consumer and trade media (on a speed dial-basis)
• Monitor tasks of the Associate PR and communications does such as daily clipping report, campaign clipping report
• Prioritize and manage incoming request from external stakeholders, provide on-ground support and prepare business leaders for interaction with them. Assist to any assignment given by Head of PR and
• Manage and solve complex, fast-moving and unexpected issues, crisis and communications challenges.
• At least 8 years’ experience in handling corporate and consumer communications, with experienced in integrated marketing communications and social-lead PR
• Experience managing media relations (online, broadcast and print)
• Appetite for tech and fast paced working environment
• Excellent communications skills for both internal and external communications
• Strong internal and external relationship management
• Excellent written and verbal communication skills, strong attention to detail, and good follow-through
• Fluent Thai, and English
• Proficient with Microsoft Office and Social media