Lazada 연혁

2012

    • 3월

      Launches operations in Indonesia, Malaysia, the Philippines, Thailand and Vietnam

    • 6월

      Opens a fulfillment center in Bangkok, Thailand – Lazada’s first in the region

    • 11월

      Sets up a Tech Hub in Ho Chi Minh City, Vietnam, to focus on technology infrastructure and product development which is critical to develop a superior online shopping experience

    • 12월

      Sparks a shopping frenzy with the first Lazada Online Revolution campaign on 12th December in all five countries, signalling the online shopping revolution that is coming to Southeast Asia

2013

    • 5월

      Introduces Lazada Express to supplement third-party logistics partners in providing last-mile delivery service, expanding Lazada’s geographical reach and further improve customer experience

    • 6월

      Launches Android mobile application, tapping into the growing mobile wave in the region

    • 7월

      Starts rolling out Lazada Marketplace, offering comprehensive support to sellers to grow their business through eCommerce

    • 11월

      Extends Lazada’s Online Revolution campaign to a month long, from 11th November to 12th December, following the success of the previous year’s campaign

    • 12월

      Receives approximately US$250 million of funding from Tesco, Access Industries, Kinnevik and Verlinvest

2014

    • 1월

      Sets up Crossborder operations in Hong Kong, offering international sellers a one-stop retail gateway to reach the 550 million consumers in Southeast Asia
      Introduces iOS mobile app, expanding Lazada’s market reach in mobile shopping

    • 5월

      Launches lazada.sg, bringing Lazada’s online shopping experience to consumers in Singapore

    • 11월

      Secures EUR200 million investment led by Temasek Holdings in Singapore

    • 12월

      Achieves a record-breaking 10 million visits to Lazada's sites and apps on 12th December, the grand finale of the month-long Online Revolution campaign

2015

    • 2월

      Opens a Tech Hub in Moscow, Russia, to focus on platform performance, service-oriented architecture and mobile app development, and further drive technology innovation

    • 7월

      Launches a Seller Center Android app to make selling on Lazada more effortless for brands and merchants across the region

    • 12월

      Sets a record-breaking 36 million visits in the three-day finale of the Online Revolution campaign

2016

    • 11월

      Enters into an agreement for Alibaba to acquire a controlling stake in Lazada, validating the potential of eCommerce in Southeast Asia and the role that Lazada plays in it