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Lazada 연혁

2012

3월

Launches operations in Indonesia, Malaysia, the Philippines, Thailand and Vietnam

6월

Opens a fulfillment center in Bangkok, Thailand – Lazada’s first in the region

 
11월

Sets up a Tech Hub in Ho Chi Minh City, Vietnam, to focus on technology infrastructure and product development which is critical to develop a superior online shopping experience

 
12월

Sparks a shopping frenzy with the first Lazada Online Revolution campaign on 12th December in all five countries, signalling the online shopping revolution that is coming to Southeast Asia

 

2013

5월

Introduces Lazada Express to supplement third-party logistics partners in providing last-mile delivery service, expanding Lazada’s geographical reach and further improve customer experience

6월

Launches Android mobile application, tapping into the growing mobile wave in the region

7월

Starts rolling out Lazada Marketplace, offering comprehensive support to sellers to grow their business through eCommerce

11월

Extends Lazada’s Online Revolution campaign to a month long, from 11th November to 12th December, following the success of the previous year’s campaign

 
12월

Receives approximately US$250 million of funding from Tesco, Access Industries, Kinnevik and Verlinvest

2014

1월

Sets up Crossborder operations in Hong Kong, offering international sellers a one-stop retail gateway to reach the 550 million consumers in Southeast Asia 
Introduces iOS mobile app, expanding Lazada’s market reach in mobile shopping

5월

Launches lazada.sg, bringing Lazada’s online shopping experience to consumers in Singapore

11월

Secures EUR200 million investment led by Temasek Holdings in Singapore

12월

Achieves a record-breaking 10 million visits to Lazada's sites and apps on 12th December, the grand finale of the month-long Online Revolution campaign

 

2015

2월

Opens a Tech Hub in Moscow, Russia, to focus on platform performance, service-oriented architecture and mobile app development, and further drive technology innovation

 
7월

Launches a Seller Center Android app to make selling on Lazada more effortless for brands and merchants across the region

 
12월

Sets a record-breaking 36 million visits in the three-day finale of the Online Revolution campaign

2016

4월

Enters into an agreement for Alibaba to acquire a controlling stake in Lazada, validating the potential of eCommerce in Southeast Asia and the role that Lazada plays in it

 

2017

4월

Introduces LiveUp, a membership program that pools perks from lifestyle services such as shopping, entertainment and ridesharing, for Singapore’s progressively savvy digital consumers

 

Rebrands helloPay to Alipay Singapore, Alipay Malaysia, Alipay Indonesia and Alipay Philippines, following merger between helloPay Group and Ant Financial

6월

Deepens relationship with Alibaba Group which increases its stake in Lazada Group to approximately 83%

9월

Brings a curated Taobao Collection to Indonesia, the Philippines and Thailand following successful debuts in Singapore and Malaysia

12월

Becomes Southeast Asia’s first authorised online reseller of Apple products

 

Extends record-breaking streak with USD250 million GMV haul in the grand finale sale of its sixth Online Revolution shopping extravaganza

 

2018

3월

Furthers the knowledge in eCommerce among SMEs and entrepreneurs by partnering with Nanyang Polytechnic’s Singapore Institute of Retail Studies, Singapore National Employers Federation, Sparkline and Singapore University of Social Sciences to develop advanced modules in eCommerce

 

Deepens Lazada’s integration into Alibaba Group ecosystem with an additional US $2 billion investment that would accelerate Lazada’s growth plans in Southeast Asia

4월

Becomes Southeast Asia’s only authorised online reseller of Razer products