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Lazada 연혁

2012

3월

Launches operations in Indonesia, Malaysia, the Philippines, Thailand and Vietnam

6월

Opens a fulfillment center in Bangkok, Thailand – Lazada’s first in the region

 
11월

Sets up a Tech Hub in Ho Chi Minh City, Vietnam, to focus on technology infrastructure and product development which is critical to develop a superior online shopping experience

 
12월

Sparks a shopping frenzy with the first Lazada Online Revolution campaign on 12th December in all five countries, signalling the online shopping revolution that is coming to Southeast Asia

 

2013

5월

Introduces Lazada Express to supplement third-party logistics partners in providing last-mile delivery service, expanding Lazada’s geographical reach and further improve customer experience

6월

Launches Android mobile application, tapping into the growing mobile wave in the region

7월

Starts rolling out Lazada Marketplace, offering comprehensive support to sellers to grow their business through eCommerce

11월

Extends Lazada’s Online Revolution campaign to a month long, from 11th November to 12th December, following the success of the previous year’s campaign

 
12월

Receives approximately US$250 million of funding from Tesco, Access Industries, Kinnevik and Verlinvest

2014

1월

Sets up Crossborder operations in Hong Kong, offering international sellers a one-stop retail gateway to reach the 550 million consumers in Southeast Asia 
Introduces iOS mobile app, expanding Lazada’s market reach in mobile shopping

5월

Launches lazada.sg, bringing Lazada’s online shopping experience to consumers in Singapore

11월

Secures EUR200 million investment led by Temasek Holdings in Singapore

12월

Achieves a record-breaking 10 million visits to Lazada's sites and apps on 12th December, the grand finale of the month-long Online Revolution campaign

 

2015

7월

Launches a Seller Center Android app to make selling on Lazada more effortless for brands and merchants across the region

 
12월

Sets a record-breaking 36 million visits in the three-day finale of the Online Revolution campaign

2016

4월

Enters into an agreement for Alibaba to acquire a controlling stake in Lazada, validating the potential of eCommerce in Southeast Asia and the role that Lazada plays in it

 

2017

4월

Introduces LiveUp, a membership program that pools perks from lifestyle services such as shopping, entertainment and ridesharing, for Singapore’s progressively savvy digital consumers

 

Rebrands helloPay to Alipay Singapore, Alipay Malaysia, Alipay Indonesia and Alipay Philippines, following merger between helloPay Group and Ant Financial

6월

Deepens relationship with Alibaba Group which increases its stake in Lazada Group to approximately 83%

9월

Brings a curated Taobao Collection to Indonesia, the Philippines and Thailand following successful debuts in Singapore and Malaysia

12월

Becomes Southeast Asia’s first authorised online reseller of Apple products

 

Extends record-breaking streak with USD250 million GMV haul in the grand finale sale of its sixth Online Revolution shopping extravaganza

 

2018

3월

Signs the first-of-its-kind partnership with institutes of higher learning and training experts in Singapore  to co-develop advanced modules in eCommerce for entrepreneurs and SMEs in Singapore

 

Commits to ensuring product reliability and freshness for all milk formula on Lazada Malaysia with the Milk Formula Guarantee Programme, supported by reputable manufacturers including Abbot, Fonterra Brands, Friesland-Campina, Nestle and Wyeth

 

Receives an additional US$2 billion investment from Alibaba Group to accelerate Lazada’s growth plans in Southeast Asia

4월

Becomes the choice platform in Southeast Asia for RazerTM, the leading global lifestyle brand for gamers, to open the first Razer Game Store – the source of original PC digital games from publishers all over the world

7월

Thrills hordes of makeup fans and wins over tens of thousands of new followers for global brand M.A.C during the first Super Brand Day by Lazada – a 24-hour shopping rush featuring limited cosmetic sets, complimentary lipsticks and themed gifts, amid celebrities, influencers and M.A.C’s makeup artists

8월

Creates LazStar Academy, in collaboration with Alibaba Business School and Taobao University, which will build a network of certified expert trainers among Lazada sellers, to train and develop the skills of other sellers. 

 

Promises the highest-quality shopping experience, with 100% authentic products, 15-day hassle-free return policy, and next-day delivery for shoppers on LazMall which houses international, local and top-rated online brands as well as authorised brand distributors, such as Estee Lauder, P&G, Apple, Unilever, Samsung, L'Oreal and more.

10월

Joins as a founding member of the International Finance Corporation IFC0led Digital2Equal Initiative, to boost economic opportunities and gender equality for women in emerging markets.

 

Drives clicks for a good cause during Unilever's Super Brand Day on Lazada as proceeds from Shoppers' purchases of Unilever's brands such as Dove, Vaseline, Tresemme, Ponds and Breeze go towards supporting local charities or communities. 

 

Teams up with Ninja Van and 7-Eleven to avail more than 350 collection points for Lazada customers to get their parcels delivered