Overall Responsibilities

- Work together with various business teams to plan for and execute both corporate, consumer-facing and seller-targeted communication activations, to effectively deliver on the objectives above.

- Develop strategic narratives and provide insights that appeal to media, thought leaders and consumers. This includes developing messaging for Lazada’s technology, products and initiatives.

- Strategize thought leadership content and plan industry speaking opportunities for our executives

- Strong existing relationship with all key media in the market, can pitch and navigate independently. Handle media queries and interviews with a strategic approach

- Work closely with the rest of Lazada’s communications team across the region, support regional projects when needed

- Provide issues management and crisis communications counsel to mitigate negative coverage or mentions of the company

Requirement:

- Minimum 10 - 15 years of experience in public relations, preferably with a media background

- Problem-solving skills and ability to manage team, must be in a management role for over 5 years

- Background in journalism and/or content creation is a plus

- Strong written and spoken English. Mandarin will be a plus

- Ability to support strategic initiatives and corporate content strategy

- Ability to develop media and external stakeholder network