- Define and execute a KOL/influencer strategy for Indonesia (short-form video, livestream, Instagram, YouTube, blogs) aligned to acquisition, retention and category priorities.
- Proactively recruit, vet and sign high-potential KOLs across macro / micro / nano tiers and niche verticals; grow a diverse pipeline to meet seasonal and campaign needs.
- Lead end-to-end KOL campaign operations: briefing, creative direction, content calendars, tracking setup, launch, monitoring, optimization and post-campaign reconciliation.
- Establish onboarding processes, performance tiers, incentive schemes and long-term partner development plans to improve lifetime value and content quality.
- Collaborate with Creative, Marketing, Category & Merchant teams to co-develop assets, promo mechanics and landing experiences that maximize KOL-driven conversion.
- Implement tracking & attribution for KOL-driven traffic and orders (affiliate links, coupon codes, tracking tokens); ensure accurate settlement and fraud controls.
- Monitor content performance and quality (views, engagement, click-through, conversion); translate insights into creative & targeting recommendations.
- Build reporting dashboards and KPI frameworks to measure partner ROI, content ROAS and pipeline health; present actionable insights to stakeholders.
- Manage relationships with influencer agencies and external talent managers; scale operations via partnerships when needed.
- Coach and lead local team members or contractor resources involved in influencer operations.

- 5+ years in influencer/KOL management, performance marketing or affiliate operations, preferably in e-commerce or marketplace environments.
- Proven track record recruiting and growing influencer programs with measurable GMV / conversion outcomes.
- Deep understanding of influencer content formats, platform mechanics (TikTok, Instagram Reels, YouTube, Facebook, native livestream platforms) and best practices for conversion-driven creative.
- Commercial negotiation experience (fee/CPS/commission structure) and contract management.
- Hands-on with tracking/attribution methods for influencers (link tokens, coupon codes, affiliate networks) and familiarity with fraud prevention for influencer channels.
- Strong analytical skills; comfortable with Excel and dashboards; basic SQL knowledge is a plus.
- Bahasa Indonesia native-level and fluent business English.
- Excellent stakeholder management and project execution skills; able to coordinate cross-functional teams and manage multiple simultaneous campaigns.