As the Vice President, Commercial Category Manager (General Merchandise), you will play a pivotal role in shaping the future of Lazada’s General Merchandise category across Southeast Asia. Your leadership will directly impact Lazada’s ability to attract top brands, acquire loyal customers, and achieve sustainable growth in one of the fastest-growing e-commerce regions globally.
Key Responsibilities
Category P&L Ownership & Growth Metrics:
• Own and manage the P&L and growth metrics for the General Merchandise category across Lazada’s six markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam).
• Oversee annual budget allocation and ensure financial targets are met or exceeded.
Category Strategy Development & Execution
• Identify new opportunities, adapt global trends to regional markets, and align initiatives with Lazada’s goals.
• Leverage historical data and market insights to inform decisions and improve customer experience.
• Curate a product offering that aligns with customer profiles, positioning Lazada as the top destination for General Merchandise.
• Share best practices and foster collaboration within the regional team to maximize efficiency.
Seller Acquisition & Brand Development
• Develop strategies to onboard high-quality sellers and brands.
• Build and maintain strong relationships with key local and international sellers to secure optimal terms and quality.
• Drive brand development and acquisition efforts to strengthen Lazada’s market position.
Team Leadership & Cross-Functional Alignment
• Lead and motivate the on-ground teams by setting clear deliverables, targets, and expectations.
• Collaborate with cross-functional teams (marketing, logistics, user growth, etc.) to ensure seamless strategy execution.
• Align commercial, marketing, retail, and logistics functions to deliver exceptional service to customers.
• Coach and develop a team of cluster leads and account managers, ensuring they are skilled, motivated, and aligned with business objectives.

Requirements
• Bachelor degree from a reputable institution
• Min 5 years in a senior level position in brands, e-commerce or retail. Preferably in General Merchandise industry.
• Solid commercial acumen with a proven ability to craft and execute strategies that drive growth and profitability
• Experienced in managing multi-brands or large seller communities.
• Strong negotiator and good at relationship management (both internally and externally), navigating high paced & complex environments successfully
• Demonstrated ability to lead, develop, and inspire teams across diverse geographies
• Hands-on, extremely pragmatic and entrepreneurial