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效果广告产品经理-北京
Department:
Technology
Location:
China
Department:
Technology
Location:
China
Job Description
1、负责广告平台能力建设,包括效果广告投放链路、广告平台工具能力的建设和优化,深入了解电商及广告业务,协同业务顺利落地,保障平台项目有序推进并持续推动迭代优化;
2、洞察客户需求,能识别不同规模体量商家的经营和营销诉求,为客户提简单高效、智能的投放能力,保障平台的投放效率和客户效果。
3、全链路体验优化:从商家视角出发,与UX深度合作,优化广告平台创编前中后环节体验,保障全流程高效顺畅;
4、监控产品数据,通过数据分析优化产品性能,提高广告主ROI。
5、与销售、运营团队紧密合作,提供产品培训和支持,推动业务增长。
Job Requirements
1、本科及以上学历,3年以上广告 产品经理相关工作经验。
2、有成功的效果广告产品管理经验,熟悉广告投放平台和算法。
3、具备良好的数据分析能力,能从数据中发现业务问题并提出解决方案。
4、优秀的沟通协调能力,英文听说流利,能够与技术、销售、运营等多个团队有效协作。
5、对互联网广告行业有深入理解,具备创新思维,能驱动产品持续创新。
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