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高级海外广告优化经理-北京
Department:
Marketing & Communications
Location:
China
Department:
Marketing & Communications
Location:
China
Job Description
1. 负责厂商预装(OEM)及第三方RTB流量渠道的运营与拓展。整合内外部资源,制定并执行全链路增长策略。
2. 分析渠道数据,优化出价模型、人群圈选及落地页策略。通过实验方法论验证渠道价值,提升流量获取的真实增益。
3. 负责与外部合作伙伴的商务谈判及关系维护。对接内部财务流程,管理预算分配及结算,确保资金使用效率及合规性。
4. 协同产研团队推动投放自动化工具的建设,通过项目化手段提升团队整体运作效率。
5. 利用 AI 技术和大数据分析,优化出价模型、受众人群圈选及落地页策略,提升广告投放的精准性和转化效果。基于 A/B 测试和实验设计等科学方法验证渠道价值,最大化流量获取的真实增益。
Job Requirements
1. 本科及以上学历,5年以上互联网增长或媒体投放经验,熟悉电商行业及媒体/厂商广告平台;
2. 数据驱动,善于从数据中挖掘机会点并进行策略制定和落地
3. 优秀的商务谈判技巧及跨部门协作能力,能有效平衡业务需求与成本管控。
4. 具备较强的产品化运营思路,逻辑性强,通过产品及运营手段驱动用户增长
5. 具备团队管理能力,具备基本英语阅读和日常沟通能力。
6. 熟悉 AI 技术在广告优化中的应用,包括机器学习驱动的出价模型优化、受众分组与行为预测、以及动态创意生成策略。
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