1. Strategic Leadership
● Understand brand marketing objectives, pain points, and opportunities to design tailored Sponsored Solutions strategies.
● Develop and execute B2B product positioning, narratives, and campaigns that differentiate Lazada’s offerings in competitive Southeast Asian markets.
● Manage advertising operations for Chinese cross-border sellers on Lazada, including campaign strategy design, localization, and performance optimization.
2. Project & Campaign Execution
● Lead end-to-end project management: design workflows, prioritize tasks, and coordinate internal/external teams to deliver high-impact campaigns and product launches.
● Collaborate with Strategic Account Management team to maximize client adoption of Sponsored Solutions and achieve measurable business outcomes (e.g., traffic, sales, ROI).
● Oversee governance, traffic generation, and performance optimization for Chinese sellers.
3. Data-Driven Insights
● Monitor campaign performance and provide actionable insights to help brands optimize marketing spend.
● Conduct market research to identify seller segments, analyze use cases, and develop data-backed personas for targeted messaging.
● Utilize analytics tools (Excel, SQL, AI integrations) to derive insights and create compelling business proposals.
4. Relationship Building
● Build long-term partnerships with key stakeholders, including sellers, agencies, and internal teams (product, strategy, operations, commercial).
● Equip commercial account managers with tools and insights to promote Sponsored Solutions effectively.

1. Education: Bachelor's degree or higher in Business, Marketing, Business Analytics or related fields.
2. Experience:
● 5+ years of progressive experience in B2B product marketing, e-commerce, or digital advertising.
● Proven success in strategic account management, project leadership, or business development roles (experience in management consulting or cross-border e-commerce is a plus).
3. Technical Skills:
● Advanced data analytics proficiency (Excel, SQL, marketing analytics tools).
● Familiarity with e-commerce platforms and ad tech ecosystems.
4. Soft Skills:
● Exceptional communication, negotiation, and storytelling abilities to articulate value propositions to internal/external stakeholders.
● Strong leadership and cross-cultural collaboration skills to manage diverse teams across Southeast Asia.
● Resilient problem-solver with a growth mindset and customer obsession.
5. Language:
● Native Chinese Mandarin proficiency (written and verbal).
● Business-level English fluency.
6. Preferred Attributes
● Demonstrated success in launching and scaling digital advertising products.
● Deep understanding of Southeast Asian consumer behavior and digital marketing trends.
● Experience with agile methodologies and cross-functional campaign execution.
● Advanced proficiency in Python, SQL, and Tableau to extract actionable insights from advertising data and drive data-informed decisions that optimize ROI and campaign performance is a plus. Experience integrating AI tools into workflows for automation or insights generation is a plus.