As a Pricing Senior Associate for Lazada Thailand, you will play a critical role in shaping and executing the data-driven Pricing operations for our Local Retail Venture. This role goes beyond managing numbers: you will be the guardian of pricing accuracy, the link between data and commercial decision-making, and a key driver of process excellence in one of Thailand’s most dynamic e-commerce environments.

You will play a central role across six key pillars:
Pricing Strategy & Execution | Data-Driven Innovation & Analytics | Competitive Intelligence | System Enhancement & Process Automation | Cross-Functional Collaboration & Operational Impact | Ad-Hoc Project Driver

This is a high-impact, hands-on role, that combines analytical thinking, operational discipline, and cross-functional collaboration. You will oversee a team of three, with potential for future expansion.

To succeed in this role, we are looking for someone who is detail-oriented, data-driven, proactive, and comfortable operating in a fast-moving e-commerce environment. You will have the opportunity to directly contribute to Lazada Thailand’s competitive edge by improving how Pricing supports commercial performance, customer value and our Retail sustainable growth.

Key Pillars of the Role

Pricing Strategy & Execution
- Lead the execution of market-responsive Pricing strategies for our Retail BU
- Support the business in balancing competitiveness, profitability and sustainable growth

Data-Driven Innovation & Analytics
- Analyze Pricing performance, competitor trends, and market movements to identify risks and opportunities
- Build and maintain dashboards, reports, and trackers using tools such as Excel, SQL and internal analytics platforms

Competitive Intelligence
- Oversee all competitor intelligence tasks, including our HRO team coordination and efficiency
- Maintain visibility on competitive intelligence coverage to ensure data is representative, relevant and reliable

System Enhancement & Process Automation
- Proactively support the enhancement and automation of Local Pricing tools, workflows and reporting processes
- Collaborate with product, data, and operations teams to improve system efficiency and scalability

Cross-Functional Collaboration & Operational Impact
- Partner with Commercial, Product, Operations, Data and Regional teams to make sure that our Pricing activities are well aligned with business and the platform objectives
- Lead smooth communication with both technical and non-technical stakeholders

Ad-Hoc Project Driver
- Support Retail initiatives beyond day-to-day Pricing operations and business-as-usual scope
- Contribute or lead cross-functional projects that create measurable value and business impact
- While driving user experience improvement or conducting performance diagnostics, your work will be judged by successful execution, stakeholder alignment, and visible business impact

What You Bring
The ideal candidate is a proactive problem-solver with a strong sense of ownership and the ambition to shape the role within our experienced Retail team. You thrive in cross-functional environments, are comfortable navigating ambiguity and are unafraid to roll up your sleeves to makes things happen.
Stationed in Bangkok, you will need to demonstrate a high degree of autonomy, flexibility and adaptability while collaborating effectively with all types of Regional and Local stakeholders.

Qualifications
- Minimum 5 years of experience in retail, e-commerce, tech, or other fast-moving, data-driven environments, ideally in roles related to Pricing, analytics, operations, project management, or competitive intelligence
- Previous Pricing experience is welcomed but not mandatory, provided you bring strong analytical rigor, ownership, and a willingness to learn
- Strong analytical and numerical skills, with high attention to detail, accuracy, and data quality
- Advanced Excel proficiency, including formulas, pivot tables, data cleaning, trackers, and basic automation
- SQL skills to extract, analyze, and manipulate large data sets will be a plus
- Strong ownership and organizational skills, with the ability to manage multiple priorities in a fast-paced environment
- Good communication skills, with the ability to work effectively with both technical and non-technical stakeholders
- Experience in managing or coordinating a team is a plus, but not mandatory

What Success Looks Like

In your first 6-12 months, you will:
- Ensure smooth and compliant execution of Local Pricing SOPs, and drive SOP improvement and adoption where necessary
- Delivered accurate and timely Pricing operations, ensuring strong quality control, smooth execution, and minimal business disruption across daily updates and key commercial moments
- Successfully supported major campaign periods, with well-coordinated Pricing execution under fast-changing priorities and tight timelines
- Taken ownership of Local competitor intelligence activities, including operations, competitor intelligence coverage, data quality monitoring and team coordination
- Utilize and improve Pricing dashboards, reports, and trackers, helping to reduce manual work, increase visibility and speed up decision-making for commercial stakeholders
- Built strong trust-based relationships with Commercial, Product, Operations, Data, Regional, and Tech teams, becoming a reliable go-to partner for Pricing-related topics