1. Responsible for Lazada Malaysia CRM operations, devising and executing PUSH/Email/WhatsApp strategy E2E for DAU growth.
2. Developing Localized notification framework with scenario, segment, topic, contents across user journey to enhance CRM recall efficiency.
3. Collaborate closely with cross-functional teams for requests communication and campaign promotions support.
4. Data analysis on push performance metrics to adjust actions and find out opportunities immediately.
5. Research and explore customer insight as well market trends to initiate new solution approach together with regional ops, product and tech teams.

1. Bachelor's degree or above, with CRM and/or content ops experience in e-commerce or related industry.
2. Excellent content ops ability to craft engaging English and Malay content.
3. Result-driven mindset with experience in A/B testing, data analysis and strategy optimization.
4. Good understanding of the Malaysia market and in-depth knowledge of e-commerce user behavior.
5. Strong team player, innovative mindset, and self-motivated in a fast-paced environment.