Key Pillars of the Role
Profitability & Commercial Strategy
- Develop and implement pricing strategies to maintain healthy profit margins while staying competitive.
- Manage P&L, cost structures, and promotional budgets to maximize profitability.
- Secure brand funding for platform promotions, including co-marketing initiatives, vouchers, installment plans (IPP), and exclusive deals.
- Optimize category performance by analyzing sales data, market trends, and profitability reports.
- Identify new business opportunities to increase revenue and reduce operational costs.

Brand Management & Business Development
- Own brand relationships and ensure alignment with Lazada's strategic priorities.
- Lead Business Planning with top FMCG brands to drive growth.
- Negotiate for exclusive product launches, promotional campaigns, and brand investments.
- Work with brands to implement Always-on Seller Vouchers, time-bound promotions, and cross-category collaborations.
- Stay ahead of market trends and competitor activities to refine brand strategies.

Inventory & Assortment Excellence
- Optimize assortment planning, ensuring a strong mix of hero SKUs and new product introductions.
- Monitor sell-through rates, stock levels, and Days of Inventory (DOI) to maintain a healthy balance.
- Develop demand forecasting strategies to minimize overstock and prevent stockouts.
- Work with logistics and supply chain teams to improve inventory flow and fulfillment efficiency.
- Implement clearance strategies for slow-moving stocks while maintaining margin targets.

Cross-Functional Collaboration
- Partner with marketing, operations, and finance teams to execute brand and profitability strategies.
- Align with supply chain and fulfillment teams to improve inventory turnover and operational efficiency.
- Collaborate with platform teams to leverage data-driven insights for demand forecasting and pricing optimization.

- Bachelor's degree in Business, Marketing, Supply Chain, or a related field.
- Minimum of 3 years of experience in key account management, preferably in the e-commerce or retail industry.
- Proven track record in managing and growing key accounts, achieving sales targets, and fostering long-term partnerships.
- Strong negotiation and interpersonal skills, with the ability to influence and build relationships at all levels.
- Familiarity with the Malaysian retail market and its dynamics, as well as an understanding of the e-commerce landscape.
- Excellent analytical skills, with the ability to interpret data and make strategic decisions based on insights.
- Agile, adaptable, and capable of thriving in a dynamic, high-growth environment.
- Fluency in English and Bahasa Malaysia is required, as this role involves frequent collaboration with colleagues across multiple countries. Proficiency in additional languages is a plus.