1. Affiliate Growth & Campaign Strategy (Singapore Focus)
• Campaign Planning: Build and manage the monthly communication calendar for Singapore affiliates, working closely with Commercial teams to ensure our campaigns get top attention.
• Budget & ROI Management: Plan and manage budgets for affiliate incentives (e.g., vouchers, subsidized pricing) to maximize ROI and protect profit margins.
• Drive GMV: Partner with key creators to launch affiliate campaigns that directly drive measurable sales (GMV) in the SG market.
• Partner Retention: Create strategies to grow our affiliate base, improve retention, reduce churn, and reactivate dormant partners.
• Onboarding & Activation: Design incentive programs and workflows to increase sign-ups and help new affiliates get their first conversion faster.
• Social & UGC Campaigns: Run social media contests (Instagram, YouTube, Facebook) to drive User-Generated Content (UGC), track performance, and scale successful campaigns.
2. LazLive Operations & Agency Management
• Agency Partnership: Act as the main point of contact for LazLive agencies and livestreamers; negotiate for premium traffic assets for live sessions.
• Livestream Coordination: Manage broadcast schedules, provide affiliates with talking points and product links, and conduct post-live reviews to ensure sessions hit GMV targets.
• Process Improvement: Identify bottlenecks in livestream coordination and create Standard Operating Procedures (SOPs) to make agency and affiliate workflows smoother.
3. AI Automation & Reporting
• Workflow Automation: Identify manual, repetitive tasks in daily operations and reporting, and build solutions using modern AI tools to save time and reduce errors.
• Data & Forecasting: Build automated reporting pipelines and use AI-assisted data modeling to provide accurate performance forecasts and strategic insights for leadership.
Qualifications & Requirements
Education & Experience
• Education: Bachelor’s degree in Marketing, Business Administration, Mass Communication, E-Commerce, or a related field.
• Experience: Minimum 3-4 years of proven experience in digital marketing operations, e-commerce campaign management, affiliate marketing, CRM/lifecycle marketing, or commercial strategy.
Technical & Domain Expertise
• E-Commerce & Affiliate Acumen: Deep, structural understanding of affiliate marketing mechanics (CPA/CPS models, commission structures, attribution tracking), voucher distribution logic, and landing page conversion optimization.
• Budget & Campaign Management: Proven ability to strategize, allocate, and manage marketing budgets independently, balancing cost-efficiency with aggressive GMV growth targets.
• Platform Fluency: Expert-level working knowledge of social media ecosystems favored by Singaporean users (TikTok SG, Instagram, Telegram deal groups,YouTube, Facebook) and proficiency in enterprise email/CRM marketing automation platforms.
• Tech & AI Integration (Mandatory): Demonstrated ability to build, configure, or utilize AI tools and automation workflows to solve complex operational problems.
Soft Skills & Competencies
• Extreme Attention to Detail: High level of accuracy is non-negotiable, especially when configuring prices, vouchers, and system settings involving foreign currency (SGD). Capable of self-auditing work before deployment without managerial oversight.
• Cross-Border Stakeholder Influence: Exceptional verbal and written communication skills. Proven ability to influence, negotiate, and liaise effectively with internal teams across MY and SG borders, managing expectations at a senior level.
• Language Proficiency: Fluency in English is mandatory. Proficiency in Mandarin is a strong advantage given its prevalence within specific segments of the SG creator and consumer community.
• Autonomy & Strategic Thinking: A highly proactive self-starter capable of managing concurrent, high-stakes projects independently in KL while staying deeply synced with the SG team's rhythm. Ability to see the "big picture" and translate raw data into long-term strategic advantages.