Traffic allocation Management
• Manage end-to-end onsite traffic operations for optimal traffic distribution and user experience.
• Plan and execute traffic allocation strategies through user segmentation, governance controls, and audience targeting to maximize reach and conversion.
• Balance onsite traffic growth with channel growth by synchronizing with platform strategies and campaigns while maintaining strict governance and strategic allocation.
• Drive engagement growth and product improvement through A/B testing, data experimentation, and close collaboration with venture teams and regional stakeholders.
• Oversee operations for all traffic-related assets, including pop-ups, banners, splash screens, entry cards, and other Homepage & My Account placements.
• Monitor asset performance, identify optimization opportunities, and implement improvements based on data-driven insights.
• Own data analysis, performance reporting, and dashboard management for the Homepage team, providing actionable metrics and trend insights to support decision-making.
Traffic Planning & Data Analysis
• Serve as the primary traffic planner for the Vietnam market, partnering with all traffic channels to develop strategic plans that grow traffic for key platform projects and campaigns.
• Work with CRM and Content Marketing team on Content creation with clear message focus on Click-through-rate.
• Analyze traffic performance data across channels and touch points, diagnosing root causes of traffic drops, underperformance, and funnel leaks.
• Produce regular performance reports and ad-hoc analyses to inform leadership and cross-functional teams on traffic health and opportunities.
• Recommend actionable strategies based on data insights to improve traffic efficiency, user engagement, and conversion rates.
• Track and benchmark competitor traffic strategies to inform planning decisions

Professional Skills
• Proficient in English (written and spoken) for effective cross-border and cross-functional communication.
• Excellent stakeholder management skills, with the ability to align diverse teams across local and regional organizations toward shared goals.
• Strong organizational skills with the ability to manage multiple workstreams, priorities, and deadlines simultaneously.
• Clear and effective communication skills, both written and verbal, to present data insights and recommendations to technical and non-technical audiences.
• Strong problem-solving mindset with the ability to diagnose complex traffic and operational issues and propose structured solutions.
• Highly adaptable to changes in a fast-paced e-commerce environment, comfortable pivoting strategies based on evolving business needs and market conditions.
Technical Skills
• Strong proficiency in SQL for data extraction, manipulation, and reporting.
• Solid data analysis capabilities with experience in interpreting large datasets, building dashboards, and deriving actionable insights.
• Familiarity with analytics and visualization tools (e.g., Excel, data dashboards, or similar platforms).
Preferred Experience
• Prior experience in e-commerce, digital marketing, or traffic/operations roles.
• Understanding of user segmentation, A/B testing, and campaign performance measurement.
• Experience working in cross-border or multi-market environments.