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品类规划专家-广州
Department:
eCommerce Platform
Location:
China
Department:
eCommerce Platform
Location:
China
Job Description
1. 根据公司战略方向,制定品类规划。通过分析市场(Lazada主站、竞品/消费者需求/市场趋势等),规划全品类商品结构需求,拓展新品类,整合梳理现有品类和SKU,淘汰不符合公司定位的SKU(调整SKU数量/价格波段/毛利要求需求等)。制定有效的规划输出给买手团队和国家,并确保执行到位。在与运营以及多部门沟通过程中针对商品开发的规格和品种有效性给出专业意见。
2. 整合商品品类类目,周期性监控SKU以及多级类目的准确性,使之匹配公司当前的业务发展状态。结合不同的渠道特点,引导采购,对全品品类规划给予指导意见,建立模型并嵌入系统进行批量化实施。
3. 能整合内外部相关资源,有效开展产销协调并制定解决方案,协同补货计划部跟进并监督相关业务部门各品类商品到货及销售、折扣、售罄、库存降解等各项指标达成,并根据销售及时做出风险预警及解决举措以及方向性策略建议,实现商品效益化。
4. 参与制定公司商品策略、价格策略、库存管理策略和采销策略;
Job Requirements
1. 5年以上商品规划经验,电商或跨境商品规划/线下商品规划/平台方
2. 极强的抗压能力和出色的跨部门沟通能力
3. 具体熟练的英文听说读写能力
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