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数据开发工程师-用户增长方向
Department:
Technology
Location:
China
Department:
Technology
Location:
China
Job Description
团队介绍:
我们是Lazada用户增长技术团队,专注AI驱动电商用户增长,通过全生命周期智能管理实现精准获客与价值深挖。基于AI算法与数据洞察,构建从潜客识别到复购转化的闭环体系,在获客端利用智能模型筛选高潜流量,降低获客成本;在中台侧搭建自动化增长平台,集成智能营销引擎;在承接侧以“互动化产品+场景化运营”为特色,通过游戏化任务、裂变社交玩法等创新形式激活用户参与,助力平台用户规模与GMV双增长。
职位描述:
1、支持东南亚电商用户增长业务,对海量的用户数据进行建模和分析,驱动千万级业务增长;
2、挖掘端外流量数据,建立精准的归因体系和数据监控,提升渠道效率和平台收入;
3、建立端内用户洞察体系和框架,挖掘用户转化卡点,促进高贡献用户跃迁;
4、基于业务需要,构建实验框架,并通过实验科学,因果推断等方式科学评估策略有效性,驱动科学决策。
Job Requirements
1、计算机/统计学相关专业,两年以上数据相关经验,有良好的逻辑思维能力;
2、具有统计学和概率论知识及相关应用经验,具备通过数据分析来解释业务问题并发现机会点的能力;
3、熟悉主流大数据工具,熟悉Hive SQL语言,熟悉Shell/ Python等至少一种脚本语言;
4、有A/B实验/ 归因分析/ 因果推断模型/ 预测模型等研发经验优先;
5、有广告/ 营销/ 跃迁等业务经历者优先;
6、具备数据仓库建模/ 数据仓库优化能力者优先;
7、目标导向,能够深入理解业务并通过数据驱动业务优化;
8、良好的沟通表达能力及团队合作精神,有一定的组织协调能力,学习能力强有责任心,勇于不断挑战自己。
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